Runway

Loom

Freemium

Loom records your screen, camera or both and produces a shareable video link the moment you stop recording. Recordings are transcribed automatically in more than 50 languages, and the transcript drives captions, summaries, chapters and task lists on the AI tier. Viewers comment with timestamps and emoji reactions, and the dashboard shows who watched and how far they got, which suits async updates, product walkthroughs and customer replies. Videos sit in a searchable workspace with folders, passwords and privacy settings. The free Starter plan allows 25 videos of up to five minutes each; paid tiers lift the limits and remove Loom branding.

CapCut

Freemium

CapCut is a browser, desktop and mobile editor whose free tier covers cutting, captions, transitions and templates. Paid plans add AI generation: text-to-video and image-to-video through Seedance models, background removal, automatic captions and a set of effects tied to the current app version. Edits happen on a multi-track timeline, and projects export at up to 4K. A credit system meters AI generations separately from ordinary editing, and extra credits can be bought when the monthly allowance runs out. Teams get shared spaces, a brand kit and per-seat billing, while solo creators stay on Pro.

Kling AI

Freemium

Kling generates short video clips from a text prompt or a still image. You can also drive an existing character with motion captured from a reference video, keep a person or object consistent across shots with element references, and extend a clip to roughly thirty seconds. The current model produces synchronized sound alongside the picture, and 4K export is available on paid tiers. A workspace holds your generations and their settings, and a free tier covers initial testing. Paid plans add monthly credits, faster queues, watermark removal and commercial usage rights.

Luma Dream Machine

Paid

Luma is a web app for generating and editing video from text, images or existing footage. You describe a shot, supply a reference frame, or upload a clip, and the service renders a short sequence that can be extended, restyled or relit. Its Ray model handles camera moves and character consistency across shots, while agent mode produces several variations of a brief at once. Third-party models are available in the same workspace, so you are not tied to one generator. Output suits ads, product shots and pre-visualisation. Plans are credit-based, starting with 10,000 credits a month.

Descript

Freemium

Descript treats video and audio as editable text. It transcribes your recording, and deleting a sentence in the transcript removes that section from the timeline, which makes trimming interviews and tutorials faster than scrubbing waveforms. Studio Sound cleans up room noise and uneven levels, filler words can be stripped in one pass, and the AI co-editor drafts cuts, scripts and clips on request. It also records screen and camera, generates voice clones, and dubs finished videos into other languages on paid plans. Business tiers add avatars and brand controls. The free plan includes an hour of media a month with watermarked exports.

Synthesia

Freemium

Synthesia is built around studio-style videos made by an on-screen presenter. You choose from a library of stock avatars or record a personal one, type or paste a script, and the platform generates the footage with synced speech and gestures. Slide decks, video clips and images can be placed into scenes, and the same video can be dubbed into more than 140 languages with lip sync. Interactive branches, quizzes and SCORM export suit staff training as much as marketing clips. Editing happens in the browser, with brand kits and shared workspaces on higher tiers. The free plan covers ten minutes of video a month with a watermark.