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Luma is a web app for generating and editing video from text, images or existing footage. You describe a shot, supply a reference frame, or upload a clip, and the service renders a short sequence that can be extended, restyled or relit. Its Ray model handles camera moves and character consistency across shots, while agent mode produces several variations of a brief at once. Third-party models are available in the same workspace, so you are not tied to one generator. Output suits ads, product shots and pre-visualisation. Plans are credit-based, starting with 10,000 credits a month.